The average salary for a publicist in Massachusetts is around $79,660 per year.
Avg Salary
Publicists earn an average yearly salary of $79,660.
Wages typically start from $51,710 and go up to $139,240.
13% above national average Updated in 2025
Publicist earnings by seniority
90th percentile
Top-level publicist earnings begin at:
$66.94 per hour
$139,240 per year
75th percentile
Senior-level publicist earnings begin at:
$51.55 per hour
$107,220 per year
50th percentile
Mid-level publicist earnings begin at:
$38.30 per hour
$79,660 per year
25th percentile
Junior-level publicist earnings begin at:
$29.52 per hour
$61,410 per year
10th percentile
Starting level publicist earnings begin at:
$24.86 per hour
$51,710 per year
Approximate values based on highest and lowest earning segments.
Publicist salary by state
| State Name | Average Salary |
|---|---|
| Washington | $87,470 |
| California | $85,030 |
| Connecticut | $84,990 |
| New York | $81,250 |
| Colorado | $80,680 |
| Virginia | $80,380 |
| New Jersey | $80,130 |
| Massachusetts | $79,660 |
| Maryland | $79,560 |
| Rhode Island | $77,540 |
| Illinois | $76,380 |
| Delaware | $76,120 |
| Oregon | $74,900 |
| Nevada | $73,840 |
| New Hampshire | $73,280 |
| Georgia | $73,200 |
| North Dakota | $70,280 |
| Alaska | $70,050 |
| New Mexico | $68,700 |
| Minnesota | $68,620 |
| Wyoming | $67,490 |
| Wisconsin | $67,240 |
| North Carolina | $67,230 |
| Arizona | $66,710 |
| Vermont | $66,060 |
| Michigan | $65,300 |
| Texas | $65,160 |
| Arkansas | $65,000 |
| Oklahoma | $64,920 |
| Indiana | $64,900 |
| Kansas | $64,860 |
| Ohio | $64,840 |
| South Dakota | $64,520 |
| Hawaii | $63,880 |
| Montana | $63,780 |
| Florida | $63,660 |
| Iowa | $62,970 |
| South Carolina | $62,730 |
| Utah | $62,670 |
| Maine | $62,450 |
| Nebraska | $61,780 |
| Alabama | $61,710 |
| Missouri | $61,130 |
| Idaho | $61,110 |
| Tennessee | $60,900 |
| Louisiana | $60,470 |
| Kentucky | $60,150 |
| Mississippi | $59,810 |
| Pennsylvania | $57,460 |
| West Virginia | $56,730 |
| Guam | $48,970 |
| Virgin Islands, U.S. | $40,440 |
| Puerto Rico | $27,900 |
| District of Columbia | $102,740 |
How do publicist salaries compare to similar careers?
Publicists earn about the same as related careers in Massachusetts. On average, they make less than insurance sales agents but more than merchandisers.
| Career | Median Salary |
|---|---|
| Insurance sales agent salary | $79K |
| Online merchant salary | $93K |
| Recruiter salary | $86K |
| Sales representative salary | $80K |
| Advertising sales agent salary | $80K |
| Publicist salary | $80K |
| Public relations specialist salary | $80K |
| Social fundraiser salary | $79K |
| Event planner salary | $76K |
| Merchandiser salary | $43K |
Source: CareerExplorer (Aggregated)