The average salary for a publicist in Illinois is around $76,380 per year.
Avg Salary
Publicists earn an average yearly salary of $76,380.
Wages typically start from $47,690 and go up to $139,570.
16% above national average Updated in 2025
Publicist earnings by seniority
90th percentile
Top-level publicist earnings begin at:
$67.10 per hour
$139,570 per year
75th percentile
Senior-level publicist earnings begin at:
$49.50 per hour
$102,950 per year
50th percentile
Mid-level publicist earnings begin at:
$36.72 per hour
$76,380 per year
25th percentile
Junior-level publicist earnings begin at:
$28.56 per hour
$59,400 per year
10th percentile
Starting level publicist earnings begin at:
$22.93 per hour
$47,690 per year
Approximate values based on highest and lowest earning segments.
Publicist salary by state
| State Name | Average Salary |
|---|---|
| Washington | $87,470 |
| California | $85,030 |
| Connecticut | $84,990 |
| New York | $81,250 |
| Colorado | $80,680 |
| Virginia | $80,380 |
| New Jersey | $80,130 |
| Massachusetts | $79,660 |
| Maryland | $79,560 |
| Rhode Island | $77,540 |
| Illinois | $76,380 |
| Delaware | $76,120 |
| Oregon | $74,900 |
| Nevada | $73,840 |
| New Hampshire | $73,280 |
| Georgia | $73,200 |
| North Dakota | $70,280 |
| Alaska | $70,050 |
| New Mexico | $68,700 |
| Minnesota | $68,620 |
| Wyoming | $67,490 |
| Wisconsin | $67,240 |
| North Carolina | $67,230 |
| Arizona | $66,710 |
| Vermont | $66,060 |
| Michigan | $65,300 |
| Texas | $65,160 |
| Arkansas | $65,000 |
| Oklahoma | $64,920 |
| Indiana | $64,900 |
| Kansas | $64,860 |
| Ohio | $64,840 |
| South Dakota | $64,520 |
| Hawaii | $63,880 |
| Montana | $63,780 |
| Florida | $63,660 |
| Iowa | $62,970 |
| South Carolina | $62,730 |
| Utah | $62,670 |
| Maine | $62,450 |
| Nebraska | $61,780 |
| Alabama | $61,710 |
| Missouri | $61,130 |
| Idaho | $61,110 |
| Tennessee | $60,900 |
| Louisiana | $60,470 |
| Kentucky | $60,150 |
| Mississippi | $59,810 |
| Pennsylvania | $57,460 |
| West Virginia | $56,730 |
| Guam | $48,970 |
| Virgin Islands, U.S. | $40,440 |
| Puerto Rico | $27,900 |
| District of Columbia | $102,740 |
How do publicist salaries compare to similar careers?
Publicists earn about the same as related careers in Illinois. On average, they make less than consultants but more than advertising sales agents.
| Career | Median Salary |
|---|---|
| Consultant salary | $82K |
| Online merchant salary | $82K |
| Cost estimator salary | $83K |
| Market research analyst salary | $79K |
| Publicist salary | $76K |
| Public relations specialist salary | $76K |
| Insurance sales agent salary | $64K |
| Sales representative salary | $74K |
| Recruiter salary | $77K |
| Advertising sales agent salary | $66K |
Source: CareerExplorer (Aggregated)