The average salary for an online merchant in California is around $87,570 per year.
Avg Salary
Online merchants earn an average yearly salary of $87,570.
Wages typically start from $46,410 and go up to $169,160.
26% above national average Updated in 2025
Online merchant earnings by seniority
90th percentile
Top-level online merchant earnings begin at:
$81.33 per hour
$169,160 per year
75th percentile
Senior-level online merchant earnings begin at:
$61.40 per hour
$127,710 per year
50th percentile
Mid-level online merchant earnings begin at:
$42.10 per hour
$87,570 per year
25th percentile
Junior-level online merchant earnings begin at:
$30.31 per hour
$63,040 per year
10th percentile
Starting level online merchant earnings begin at:
$22.31 per hour
$46,410 per year
Approximate values based on highest and lowest earning segments.
Online merchant salary by state
| State Name | Average Salary |
|---|---|
| Delaware | $95,040 |
| Alaska | $94,740 |
| Oklahoma | $93,640 |
| Massachusetts | $93,270 |
| Hawaii | $92,620 |
| Colorado | $92,520 |
| New Jersey | $91,060 |
| Rhode Island | $88,130 |
| California | $87,570 |
| Connecticut | $85,530 |
| South Dakota | $85,340 |
| Virginia | $85,200 |
| New Hampshire | $83,740 |
| New York | $83,450 |
| Kansas | $83,350 |
| Arizona | $83,280 |
| Illinois | $82,070 |
| Michigan | $81,810 |
| Texas | $80,820 |
| Pennsylvania | $80,590 |
| North Dakota | $80,500 |
| Iowa | $80,470 |
| Missouri | $80,420 |
| North Carolina | $80,230 |
| Utah | $80,190 |
| Florida | $79,650 |
| Ohio | $79,350 |
| South Carolina | $79,110 |
| New Mexico | $79,100 |
| Indiana | $79,030 |
| Maine | $78,830 |
| Tennessee | $78,690 |
| Georgia | $78,410 |
| Nebraska | $77,980 |
| Minnesota | $77,820 |
| Oregon | $77,170 |
| Mississippi | $76,980 |
| Idaho | $76,400 |
| Montana | $74,990 |
| Kentucky | $74,690 |
| Wyoming | $74,060 |
| Vermont | $71,710 |
| Guam | $69,380 |
| West Virginia | $69,240 |
| Wisconsin | $67,370 |
| Nevada | $67,330 |
| Louisiana | $63,220 |
| Arkansas | $61,240 |
| Virgin Islands, U.S. | $49,020 |
| Puerto Rico | $34,620 |
| District of Columbia | $108,160 |
| Maryland | $101,500 |
| Washington | $100,360 |
| Alabama | $100,240 |
How do online merchant salaries compare to similar careers?
Online merchants earn about the same as related careers in California. On average, they make less than consultants but more than cost estimators.
| Career | Median Salary |
|---|---|
| Consultant salary | $107K |
| Distance learning coordinator salary | $100K |
| Operations research analyst salary | $102K |
| Industrial designer salary | $101K |
| Market research analyst salary | $95K |
| Online merchant salary | $88K |
| Public relations specialist salary | $85K |
| Publicist salary | $85K |
| Recruiter salary | $84K |
| Cost estimator salary | $85K |
Source: CareerExplorer (Aggregated)