Is becoming a green product marketer right for me?
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How to become a Green Product Marketer
Companies that hire green product marketers require a minimum of a bachelor’s degree, usually in advertising or journalism. Other appropriate courses of study for this up-and-coming field include consumer behaviour, marketing, environmental science, visual arts, business management, statistics, finance, communications, and business law.
In addition to a strong educational background, a green product marketer needs strong analytical skills to research and assess the statistical information required to create a successful green marketing strategy. He or she is a creative individual, able to look at a product or process through the eyes of consumers, and then to design promotional materials that will strike a chord with the product’s target market.
A green product marketer exhibits excellent interpersonal skills. These skills allow a marketer to work well with consumers and clients. Interpersonal and communication skills combine to allow a marketer to explain the technical aspects of an eco-friendly product to consumers and to explain his or her marketing strategies to clients.